With the rise of mobile search and social media, local Web-presence optimization is becoming paramount to small businesses. Local businesses need to understand how Google can drive awareness and traffic to their locations, and they need to recognize the critical role that search-engine results play in their competition against their peers.
Consumers are more likely to click on search engine results that appear on the first page, according to research. When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase. Thus, "owning" the first page of the search engine results page (SERP) is an important part of Web-presence optimization for any local business.
You can optimize your Web presence to own page one of the Google SERPs in a variety of ways. Use a "build and buy" strategy that begins with paid advertising, and claim and create sites and social profiles that are active, optimized for search, and linked to one another.
Here are 10 effective ways your business can own the first page of search results.